Work on your employees to amplify your brand

A brand is the representation of your company in the market. It’s the image of what you are and what you represent. Many times a person or an entity is synonymous with an image. Likewise, even organizations have these images and that plays a major role in creating a brand image. A good image or a good brand is achieved only when they company fares well and does well. There is no chance of building a brand when the organization underperforms. The first and foremost thing to do to build a brand is to ensure good work by the firm as a whole!

Many people invest heavily to build a brand image and on several occasions it fails as the company fails to satisfy its clients. In that case, no big branding plan in the world can save the firm from getting a bad name or a bad image. But, a brand can be built without ‘branding’! The most essential thing in building a name or image is to perform well and deliver great gratification to the customers, clients and consumers. If your firm is able to do that, a good name and a good image will automatically come.

This doesn’t mean that branding isn’t requisite after that! But, it is certainly a great foundation, and a compulsory one, on which a great brand with pervasive reach can be achieved. There is one magical trick that can ensure a great brand- work on your employee’s betterment!

When your employees are happy and satisfied with what they are doing, they will perform better and will get you greater results. Increased productivity benefits everyone, and specifically in the corporate world- it benefits the provider and the receiver at the same time which completes the essential cycle of gratification. The ideal way to keep that hunger and enjoyment alive all the time within you employees, you must make sure that you provide them with proper corporate training. With that, they simply become the brand! 

The disadvantages of letting your employees train independently

‘Get it done all by yourself’ is one of the worst things a boss can say to his employees. Especially when it’s something new in corporate proceedings, it turns out to be a disaster. Every employee has his / her own way of looking at things and comprehending to it. Opinions too, differ greatly. A person’s view at looking at a thing varies to a great extent that’s why different people have so many opinions on the same things. And when one thing has to be done as a team, it acts like a perfect recipe for disaster.

There are various disadvantages of letting your employees train all on their own; some of the major ones are listed below-

Unclear expectations-

What an employee learns about something is his take on that particular thing, what is actually expected may be quite distant from what he has comprehended. So, when it comes to application, the employee will do stuff according to him and when the expectations are not met- the firm suffers.

Hampered team work-

5 employees can learn a thing independently. They have their own ideas of application when it’s all left to them. But then, when they are introduced in a team, they squander. They don’t gel well with each other as the ideas and objectives are different. On the other hand, make them all do it in presence and guidance of a corporate trainer and see how well things are managed.

Downfall in productivity-

When something done by employees is not up to what is expected, which is always the case when employees are asked to learn by themselves, productivity of the firm suffers. Either the task has to be re-done or it has to be delayed and even worse- cancelled. All these factors also waste time, money and efforts of an individual and also of a firm.

Corporate Training makes your employees stick to a common objective and trains them to achieve that with a well chalked procedure. This training is based on what a firm expects, so the direction is always provided. This saves time, money and efforts and in a limited recourse pool, exceptional results are delivered. 

Corporate Training can help in keeping your employees motivated

Companies and firms all across the world sense the drop in efficiency of employees who are above 30-35 years of age. This is because they lack the drive to go beyond their limits. This happens solely because of one simple thing- getting disconnected from the learning process. The entire curiosity and drive of doing well comes from the will to perform. Once a person is promoted and is in echelons of seniority, his task becomes more of assessing people rather than assessing and improving himself. When a person starts working, he has all the focus in the world directed on his development and nothing else.

The promotion of an individual halts that developing state of curiosity. This is simply because no one asks him to learn. As far as a person is learning, he will be gaining new things and will be adding new skills to his armoury. This not only keeps in updated but it also helps him in having that extra drive to show his skills and express himself to the world. Once this drive is exhausted, an employee indulges strictly into monotonous work and fixed schedules, without worrying about his growth in certain.

Corporate training can help a firm in fixing that problem. When a person is trained in a manner that he grasps new things, his resource pool will be brimming with things to express. Along with that, corporate training teaches a person to learn! As far as a person is learning, his resources will be full and he will seek opportunities to express his ideas and showcase his knowledge in the best possible manner. 

Consequences of missing out on learning: Classic case of Nokia’s acquisition by Microsoft

Nokia was once the undisputed king of the mobile phone market across the globe. Yet, it failed to evade an acquisition by Microsoft. Experts, analysts and masters of the industry observed that Nokia never put a foot wrong in its decisions and functioning. Yet, it was obtained by Microsoft. A bigger perspective of looking at the situation certainly clears all doubts. Nokia was never bad; it was just that its opponents turned out to be too strong for their liking. In its vast years of perfection, Nokia did one thing wrong- if failed to catch up with time!

Nokia didn’t change with time; it did not learn new things with changing trends and changing demands. This didn’t weaken them; they succeeded the way they had been. They never lagged behind in the race. But, since they didn’t learn, their opponents showed up to be faster every year. In a vibrant market, like mobiles, it is very essential to be on top of the pecking order. Nokia had been there, but with lesser upgrading, it was toppled and acquired by Microsoft.

Even when the press conference, where Nokia was announcing that it had been acquired by Microsoft, was going on people in Nokia were still wondering what did they do wrong? The fact was they didn’t do the right thing- learn and upgrade for greater challenges. Eventually, what is a challenge today will be the standard tomorrow; there is always scope for the better. Firms need to understand that if they don’t ‘learn’ they won’t ‘change’ and if they don’t ‘change’ they will be overtaken by the ones who are hungrier and more willing to upgrade to the demands and changing market trends.

The ideal way to tackle the challenge of changing times is to train your employees and keep upgrading their skill sets in order to make them capable of taking challenges head on! 

How corporate training can boost an employee’s self-esteem

A person is at his best when he has considerable belief in his abilities. And when it comes to employees, belief and self-esteem are very essential factors. If your employees don’t have self-esteem, they will certainly lack the drive to succeed. Without this drive, it is impossible for them to take on challenges all on their own, in an effective manner. This makes them limited to their monotonous work, and their scope for growth is very less. All this is really bad for your firm, and this issue has to be addressed immediately in order to get excellent productivity.

Where does this self-esteem come from? Answer to this can guide you in getting a solution. Self-esteem comes out of ability. When a person capable of doing as task really well, his confidence is quite evident in the way he approaches the task. Same is the scenario in case of an employee when a certain skill set has been perfected by him, the actualization is found. But, if the employee lacks the ability, and is forced to tackle that task, he ought to underperform and fade away from the challenge. Moreover, it makes him uncomfortable and he starts undermining himself.

This is a major self-esteem buster! To tackle this and to restore the drive in an employee, providing proper training becomes essential. When an employee gets training in a specific skill set, he starts developing confidence and is willing to take up challenges. Instead of replacing employees or before putting him into a challenging situation, it is better to get him trained well. This will give them self-confidence; they will develop a hunger for challenges and an appetite for success will grow. All these qualities in your employees will make you see them grow, along with your firm! 

Top 3 benefits of corporate training for an employee!

Employees and employers are both institutions, they both are subject to success and failures. A employer benefits when his employees deliver quality work, and faces tough times when his employees aren’t good enough. That’s the reason why corporate institutions get their employees trained- simply to churn the best out of them. It is a major misconception that only employers yield benefits of training their employees. The reality is that even employees profit a lot with corporate training! The top three benefits that employees reap out of corporate training are mentioned below-

Benefit # 1- Expanding skill set:

When an employee goes through a training process, a lot is learnt by the time the training is over. This increases an employee’s skill set. An employee, because of this, becomes well aware about the things to do and certainly is well versed about the ‘how to’ and ‘what to’ process of a corporate task.

Benefit # 2- Decreases dependency:

Relying upon a senior or co-employee is not always pleasant. Every individual has shortcomings, moods, temperaments and superiority complexes and you have to bear it all to get learn the requisite skill from another person. When you are trained independently, your dependence on others decreases miraculously! You know your thing and know how to do well in it, so no need to bear tantrums and mood swings!

Benefit # 3- Sky high confidence:

When you know that you have got the skills and when you are aware that you can do as well as anyone, your confidence ought to leap sky high. Also, it helps you in getting recognized really real in new workplaces and corporate gatherings. With corporate training, an employee can become a powerhouse all because of the extremely important training provided! 

What is the importance of educating your employees?

A company is like a machine. Various cogs in a machine work in harmony to produce a synergic result. A company is the same, many employees work in harmony to get a good result out! But the major difference is that employees are not machines. Spare parts can be replaced and the efficiency of a new part is always better than the older one. But, employees are different; they have to develop skill in order to work in that corporate machinery!

Every employee needs skill. The skill you provide them becomes your main weapon. Better the skill better will be the efficiency and quality of work. To garner those skills, one needs to educate employees! Without training, they cannot perform tasks of higher levels; you will have employees who will strictly do monotonous work which doesn’t yield you any profits. With unskilled employees, you will be asking a kindergarten child to solve an algorithm! With proper education of employees, it will rather be like asking an engineer to solve a kindergarten puzzle- that’s how massive a difference education can make.

Moreover, education and training saves a lot of your time and money. An employee once trained exceptionally well keeps performing well regardless of challenges and uphill tasks. The employee also doesn’t need any more time to learn new things; it’s already in their skill set! Once they reach a level of skill, they keep delivering such quality increasing your company’s productivity and eventually facilitating more profits. Trained employees can also provide the ideal knowledge guidance for freshers. The environment they create for their juniors will make the juniors accustomed to that level of expertise, all this without spending a penny for raining the new breed! That’s the reason why it is essential to educate and train your employees!